A Workplace Health Promotion Program without objectives and goals is somewhat akin to taking a family trip without any planning; you won’t know where you’re going, how to get there, what you want to do once you have arrived, or even whether or not you have arrived! The trip may end up ok, or it may end up disastrously. Yet, with a bit of thoughtful planning, you increase your chances for a efficacious experience. Clear objectives and goals are required to plan your wellness program in order to ensure success!
Wellness program objectives and goals are different from one business to another depending on the population, needs, interests and resources. Still, well thought out objectives based on your company’s needs assessment will form the foundation of a efficacious wellness program!
Company Wellness Program Mission Statement
The first consideration is a mission statement for your Company Wellness Program. The mission statement is the overall expression of what the Company Wellness Program Committee wants to accomplish by launching a wellness program. It is significant to consider how your Company Wellness Program fits in with the organization mission statement, contributes to the overall mission and supports the organization bottom line. This will integrate your efforts throughout the organization operations.
Here are some examples of Company Wellness Program mission statements:
“At XYZ Corporation, maintaining an environment that supports employee health and safety is our underlying value. It is the mission of the Worksite Wellness Program to support in planning Worksite Wellness Program services that fosters and upholds that value.”
“It is the mission of the XYZ Workplace Wellness Program Committee to advance healthier lifestyle choices to decrease health risk factors, better central wellbeing, and maintain a productive, active work force.”
Company Wellness Program Goals
The goals further define your mission and are based on your needs assessment. Depending on the needs assessment, management expectations and employee interests, examples of goals can include:
The goal(s) of XYZ Workplace Wellness Program in year XXXX is to: (one or more of the following examples)
Reduce absenteeism by one day per employee
Cut down on musculoskeletal injuries by 10 percent
Decrease unnecessary emergency room visits
Lower or contain medical care costs
Improve dietary habits of employees
Cut down on health risk factors
Employee Health Promotion Program Objectives
Specific Employee Wellness Program objectives help meet your long-term objectives. Both short term and long term objectives must be developed as the stepping stones to accomplish the objectives. In addition to objectives for the expected participant outcomes, process objectives must also be developed for the program process itself. For example, process objectives may include how many staff members you want to take part in the programs, how many sessions on a topic will be provided, the type of wellness sessions that will be implemented, etc.
Objectives need to be easily measurable within a set time frame. Try using the SMART formula to establish both your long and short-term goals:
Specific (one behavior or outcome)
Measurable (one result that can be inspected or evaluated),
Attainable (but also challenging),
Realistic (do you have the resources to achieve?), and
Time specific (within 3 months – up to 5 years)
This is the who, what, when, where, why, and by how much method. By way of example, the mission for a weight loss program that has an overriding objective of improving healthy eating and promoting a healthy weight is that:
Participants (who) will lose an average of .5 – 1 lbs per week (specific what that is measurable) at the end of the 12 week lunchtime program (time specific what, when and where) for a minimum of 6 lbs weight loss per participant (attainable and realistic).
Or:
Members (who) will go to 11 of the 12 sessions (specific what that is measurable) and name at least one healthier eating change at the end of the program (specific what, when, where)
An example of an intention for coaching workers with high cholesterol might be:
To lower the total cholesterol (specific what) of high risk workers with cholesterol over 240 mg/dl (specific who) to 200 mg/dl (measurable how much) through one-on-one counseling sessions provided at the worksite (where) by X date (ex, after 6 months) (attainable, realistic & time specific when) to lower the risk factor for heart disease (why).
And one last example of a process objective for a smoking cessation program with an overall intention to assist participants in committing to quit for life:
By the end of the 4-week smoking cessation program, ten% of the participants will have quit smoking. Each attendant will be contacted at 3 months, 6 months and 12 months from the program’s end to determine quit status (process goal) and ten% of those who quit will still be tobacco-free after one year.
You have now completed Steps 1 through 4, including instituting your Corporate Health Promotion Program Committee. It is now time to plan your wellness activities!