As companies today continue to compete in the global economy, expenditure containment strategies will be increasingly valuable. Controlling the rising expenditure of employee ill health is becoming a priority for corporate leaders. The emerging corporate culture in the U.S. is one which has an employee population centered in health, safety and wellness.
Creating a corporate plan for Employee Health Promotion Programs and disability management makes good business sense. The following eight-step process ensures a strategic, integrated, needs-driven and results-oriented approach.
The following process works best in companies with strong leadership and a long-term commitment to employee health.
1. Identify Your Employee Health Promotion Program Champion
This person ought to be a leader in your organization and a strong advocate of health. Usually this is an individual who actively pursues his or her own personal quest for good health.
The program champion must have the resources and authority to drive the program forward. The program champion’s key role is to ensure the strategic plan for health is in line with with the organization’s objectives, strategic focus and organization values. For example if the organization promotes that “our strength is our people” the wellness program must show how drives will nurture and protect that valuable resource.
2. Form Your Worksite Wellness Program Strategy Team
The Workplace Health Promotion Program Strategy Team ought to include decision makers and stakeholders from sections of the business that can impact health and the company’s bottom line. These areas may include; finance, human resources, training and development, health services, compensation and benefits, employee assistance services (EAP), marketing, facilities, health and safety, rehabilitation, cafeteria or diet services and the union. A team of six to eight representatives is recommended.
The role of the Strategy Team is to cultivate and implement the strategic plan, look for opportunities to encourage health, be sure the program is integrated into key areas of the organization, streamline efforts, maximize business resources and program evaluation.
3. Complete an Employer Health Audit
The purpose of an Organization Health Audit is to evaluate your existing programs and services, physical environment and policies & procedures that support health. It is also important to look at your employer culture or “how things are done” around the employer.
Participants of the Strategy Team complete the Audit independently and then meet to discuss their assessment. During the assessment process, health problems and opportunities are discussed in preparation for the development of the strategic plan.
4. Analyze Your Organization’s Cost Pressures
Cost pressures are identified by analyzing a number of areas including; benefit costs, Workplace Safety Insurance Board (WSIB) claims, drug usage, type of paramedic claims, absenteeism data and EAP utilization. This process helps to target areas that have the potential to be positively impacted by a Worksite Wellness Program and to offer a baseline for evaluating change.
5. Conduct a Health Risk Appraisal or Employee Needs & Interest Survey
The next step is to determine your employee’s health risks, interests and readiness to change. A confidential health risk appraisal can accomplish a myriad of objectives and goals. It supports a baseline from which to measure personal lifestyle changes, supports staff members with relevant health information, motivates staff members to take charge of their health and assists in program planning. Most health risk appraisals offer individual reports and a corporate report identifying high-risk areas in the corporation.
Many employers choose to administer customized needs and interest survey to evaluate employee needs. The benefit of this approach is that the company is able to gather information on the employees’ perceived wellness needs and program interests. This information can be incorporated into the strategic plan. Administering a survey also has the added benefit of fostering a sense of employee ownership to the program.
6. Develop Your Strategic Plan for Wellness
The strategic plan should incorporate information gathered from the Business Health Audit, your organization’s expense pressures, and health risk appraisal data or employee survey results. The strategic plan should include your program mission, three or four objectives and several initiatives under each objective. The strategic plan supports a framework to encourage, reinforcement and evaluate “best health practices.”
It is also important that the plan align itself with the vision, goals and objectives of the organization.
The sample strategic plan that follows was developed for blue jeans maker Levi Strauss & Co. (Canada) Inc. Levi Strauss & Co.’s mission statement and aspirations (how staff members interact with each other in a organization environment) guided the development of the plan.
Levi Strauss & Co.’s aspirations include the following statement: Above all, we want satisfaction from accomplishments and friendships, balanced personal and professional lives, and to enjoy our endeavors. The wellness program plan included a number of components to make sure that it embraced this statement including the following:
1. A vision statement, which tied in with the company’s aspirations.
2. An incentive system to encourage and reward the accomplishment of healthy milestones.
3. A recognition system to applaud success.
4. Friendly competitions between Levi Strauss & Co. locations to ensure a fun environment.
5. Opportunities to participate in small group educational programs to develop group support.
6. Initiation of support groups for workers completing wellness programs (i.e. smoking control support group).
7. Programs concerning work and family balance.
Other information that was analyzed and used to develop the plan included:
1. Company demographics
2. Focus groups
3. Cultural audit
4. Top prescription drug report
5. EAP utilization
6. Employee benefit services report
7. Health and dental claims
8. Operational success summaries
9. Health risk appraisals
7. Prepare a Employer Case to Support Your Plan
Your corporation case for wellness supplies the necessary details for approval at the upper management level. The corporation case includes:
1. The Strategic Plan for Health
2. A proposed program budget
3. Marketing strategies
4. Program leadership options
5. An implementation plan
6. Evaluation methodology.
In presenting the strategic plan it is important to highlight how the plan aligns itself with the strategic direction of the organization.
The program budget should include educational resources, marketing expenditures, rewards and incentives, leadership expenditures and supplies.
Marketing strategies should address how the program will be promoted and rolled out to various groups within the organization i.e. decentralized locations, high risk staff members, older staff members.
Program leadership should address how volunteers will be used, internal resources and whether consultants have been proposed. All play an equally valuable role in the implementation of your wellness program.
The program implementation plan ought to incorporate the following types of programs that help foster awareness of beneficial health practices, assist staff members in making lifestyle changes and pushes, which support long-term change.
Awareness programs create an awareness of the effect of healthy lifestyle practices and innervate staff members to take the next step. Examples of awareness programs include posting educational posters, newsletter articles and lunch and learn seminars.
Lifestyle change programs are more all-inclusive and longer in duration. They are designed to assist workers in changing behavior. Examples of lifestyle change programs are diet education programs, stress management programs, back care classes and smoking control programs.
A supportive corporate environment encompasses everything from corporate policies & procedures, the physical environment and creating a corporate culture that supports good health practices. Follow-up sessions and support groups for workers who have completed 6-10 week wellness programs also provide a supportive environment for long-term change.
Reviewing the effectiveness of a Corporate Wellness Program is ongoing. A formal assessment should be conducted annually and may include; re-administering steps three to five, program participation statistics and a year end survey to revisit “soft” issues such as morale, program satisfaction and future program direction.
8. Solicit Input and Communicate Your Plan
Employee input is critical to the long-term performance of your program. An Employee Advisory Committee must be formed to roll out the plan. Another key responsibility of this group is to solicit feedback from all levels of the organization to ensure buy-in. Front line Manager’s Information Sessions and focus groups are also valuable. This group needs to buy-in to the notion that they play a key role in supporting positive health practices. Regular gatherings are advised with front line managers to receive ongoing input, address issues and orient new managers.
Conclusions
The World Health Organization’s definition of health is “a state of complete physical, mental and social wellness and not merely the absence of disease and infirmity.” In order for us to establish healthy workplaces, wellness initiatives must have a program champion, have employee ownership, be management supported, results driven and strategically aligned with the overall corporation objectives of the organization.
Wellness program that embrace these qualities will have a beneficial impact on an organization’s bottom line. Canadian research points to a myriad of case studies where worksite programs have resulted in lowered absenteeism, cut claims and increased productivity.
Corporations who have embraced wellness as part of “how they do business” have one thing in common. They confirm a commitment to their most valuable resource – their people. They understand the increased pressures associated with downsized corporations, a rapidly changing workplace, an aging work force and the challenge of balancing work and family obligations. And they share a common belief that healthy workers are happier, absent less and more beneficial.
References:
Design of Workplace Wellness Programs by Michael P. O’Donnell. 1995. Published by the American Journal of Health Promotion.
Pro Fit-ability by Veronica Marsden. Group Healthcare Management. May 1997.
Meeting Expectations by Laura Mensch. Employee Health and Productivity. August 1999
7 Steps to Health Promotion by Daphne Woolf and Veronica Marsden. Group Healthcare Management. February 1996.
Published in The Journal of Health Promotion for Northern Ireland, Issue 9, March 2000